Optimization provides you with testing tools that enable you to efficiently identify which of your website's features are best at engaging visitors. You can inspect every element of your site including individual buttons, graphics. blocks of text, or even entire page layouts. Using the tools available in A/B and Multivariate Testing, you can:
- Create split tests to compare the performance of several landing pages
- Run multivariate tests to identify the best-performing elements of a landing page
- Run tests for specific visitor segments
- Identify the combinations that best drive conversions
- Eliminate any poor-performing test variations
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