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Optimization provides you with testing tools that enable you to efficiently identify which of your website's features are best at engaging visitors. You can inspect every element of your site including individual buttons, graphics. blocks of text, or even entire page layouts. Using the tools available in Use A/B and Multivariate Testing, you can:
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to understand the differences in how users react between at least two pages. Use Multivariate Testing to understand how users interact with individual website items on a single page.
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