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There are several advanced metrics that can be found reported and analyzed using CardioLog Analytics. This article describes some metrics that can will assist you in measuring your SharePoint Portal activity more thoroughly.
Conversion Rate for Social Platforms
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You can then measure the conversation rate based on the amount of reader comments per blog post, and replies received per day in a discussion. You can also see which users are the most active, both in quantity of posts and diversity of interactions. These metrics are available in CardioLog by using Social Reports for SharePoint, and similar metrics are also available for Sitrion and Yammer.
Days & Visits to Outcome
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Depth of visit measures how many pages your users click through in a given visit. Depending on the type of site you maintain and your target visitors, the depth of visit metric typically indicates one of two main options. Either your visitors are engaged and interested in continuing to interact with your site over multiple pages, or it's possible that your visitors are not easily finding what they're looking for. This metric works well in combination with many other advanced metrics on this page, along with goals and visitor segments, and a clear objective for how you would like to see your visitors use your site.
A Depth of Visit report shows the number and description of pages a user accesses within a portal session to help you understand how they're navigating through your portal. If a user is users are only accessing one specific page, they may not be aware of the array of other resources and tools available to them in the portal. You can then improve your site accordingly.
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CardioLog Analytics can be used to measure Economic Value by analyzing any amount of currency that visitors contribute to your portal. Especially helpful is Visitor Scoring, which you can use to assign any page and its visitors a score such as a the price of a product on a specific product page. In CardioLog Analytics, you can achieve economic value insights with our Goal Reports. By identifying macro and micro conversions in the portal or on a page, you can identify which actions are contributing to the your bottom line, and which are limiting it.
For a public facing SharePoint Site, making a purchase is an obvious macro conversion. Typically, the cost of the product is the economic goal valueGoal Value. Although it can be harder to assign exact values for micro conversion goals, you can measure participation in specific activities that have known investment values. For example, if your company invests a known dollar amount in a highly specialized document that is available for all of your employees to download, and only 10 out of the 100 employees download the document, you can then determine your investment losses within that portal.
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How long does it take a new employee to get up to speed with collaborative tools? What is the frequency of questions being answered? The metrics to answer these questions can be achieved in CardioLog with our Portal Growth reports such as Content Contributors, Content Contributions, Avg. Average Contributions per User, Portal Growth, and our social reports for all platforms such as Communities Community Activity, Users User Activity, andGroups and Group Activity (to see contributions). Specifically in Sitrion there is also a have Most Popular Questions report, which can give insights into how users are using the portal to grow, learn, and interact.
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Determining how long visitors spend on each page of your site is a crucial metric for building a complete picture about your visitors and your site. Typically, users will stay on a site if they are gaining something from the experience. By combining visit length with data from user goals, visitor recency, visitor loyalty, bounce rate, or many other metrics, you can see which of your users are getting the most out of your site, and which pages are engaging them.
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