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Take control of your visitor engagement by understanding how your users behave. Included here is a force-directed graph showing common navigation paths in your portal. Paths that are more common appear thicker, and the paths that are less common appear thinner. By selecting a Page Title from the graph on the left hand side, the graph will dynamically reflect any navigation paths that will relate to that title. This helps present valuable insights that you can use to make actionable changes. Important content can be moved to more popular pages, and additional relevant content can follow in the navigation path. Placing message bars, buttons or highlighting links can help users navigate to the content they need to see..

 

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Visitor Engagement | Common Navigation

Number of Pageviews by Aggregated Title

The Navigation Overview report includes popular pages and navigation information, with tools to quickly see how most users arrive on any page and where they went to next. By selecting a Page URL from the filter on the top left hand side, or all widgets will dynamically reflect the navigation paths that relate to that page. 

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Navigation | Overview

This widget contains a bar graph that ranks site displays the top pages ranked by the number of page views.

Page Navigation Paths

This force-directed graph displays a web indicating common paths that your visitors follow leading from each page to the next. The thicker the path of an arrow, the more users navigated through that path.  

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This widget displays the pages that led your visitors to the selected page in the Page URL filter or in the Popular Pages widget. First in Session indicates the amount of times the selected page was first in the visit (browser session).

This widget displays the pages that your visitors navigated to after visiting the selected page in the Page URL filter or in the Popular Pages widget.

This visual displays the performance of internal campaigns, primarily from email or social networks like Teams or Viva Engage, by tracking referrer and UTM parameters. It helps you analyze which marketing efforts are driving traffic to your site. By adding parameters to SharePoint URLs sent via email or posted in social networks, you can identify the specific source of traffic and see how many times users are engaging with your content. For more information about tracking internal campaigns, see this guide.

Use this filter to select any page to review navigation information for exclusively that selection. 

Use the date slider to quickly change the start or end date that you would like review information for. If you'd like to choose a specific date, click either the start or end date and manually select it using the calendar popup.