Page History

Compliant

Term

WAA Definition

CardioLog Definition

Yes

Page

A page is an analyst definable unit of content.

Yes

Page View

The number of times a page was viewed.

Yes

Visits (Sessions)

A visit is an individual user's interaction with a web site consisting of one or more requests for a page. If an individual does not taken another action (typically additional page views) on a site within a specified time period, the visit will automatically terminate by timing out.

By default, a visit will terminate after 30 minutes of inactivity by the visitor. The length of inactivity can be modified by customizing the CardioLog tracking code.

Yes

Unique Visitors

The number of individual users (filtered for spiders and robots), within a designated reporting time frame, with activity consisting of one or more visits to a site. Each individual is counted only once in the unique visitor measure for the reporting period regardless of how many visits they make.

Yes

Event

Any logged or recorded action that has a specific date and time assigned to it by either the browser or server.

No

Entry Page

The first page of a visit.

We refer to this metric as the "Landing Page".

No

Landing Page

A page intended to identify the beginning of the user experience resulting from a defined marketing effort. A landing page is not necessarily an entry page although it could be

We always define this as the first page of a visit.

Yes

Exit Page

The last page on a site accessed during a visit, signifying the end of a visit/session.

Yes

Visit Duration

The length of time a user spends in a session. Calculation is typically the timestamp of the last activity in the session minus the timestamp of the first activity of the session.

Yes

Referrer

Referrer is the generic term that describes the traffic source that leads to a page or visit.

Yes

Page Referrer

Page referrer describes the traffic source to a page.

This metric is named "Traffic Sources"

Yes

Visitor Referrer

The initial page referrer in a visitor's first session.

This metric is named "Referring Pages"

Yes

Click-through

The number of times a link was clicked by a visitor.

This metric is named "Clicks"

Yes

Click-through Rate/Ratio

The number of click-throughs for a specific link divided by the number of times that link was viewed.

This metric is named "Clicks %"

No

New Visitor

The number of unique visitors with a "first-ever" visit to a site during a reporting period. Note that "first-ever" is with respect to when data began being accurately collected on your site by your current tool.

Defined as a new unique visitor during the reporting period.

Yes

Return Visitor

The number of unique visitors with activity consisting of a visit to a site during a reporting period and where the unique visitor also visited the site prior to the reporting period.

N/A

Repeat Visitor

The number of unique visitors with activity consisting of two or more visits to a site during a reporting period.

Not relevant, as CardioLog only defines visitors within the reporting period.

Yes

Visits per Visitor

The number of visits in a reporting period divided by the number of unique visitors for the same reporting period.

N/A 

Recency

Time since a unique visitor performed a specific action of interest to the analyst.

N/A

N/A 

Frequency

The number of times an action was performed by a unique visitor over a period of time.

N/A

Yes

Page Exit Ratio

Number of exits from a page divided by total number of page views of that page.

This metric is named "Exit Rate"

Yes

Single Page Visits (Bounces)

A visit that consists of one page view.

Yes

Bounce Rate

Single page view visits divided by entry pages.

Yes

Page Views per Visit

The number of page views during a reporting period divided by number of visits in the same reporting period.

Yes

Conversion

The number of times a desired outcome was accomplished.

Yes

Conversion Rate

The ratio of conversions over a denominator relevant to the desired outcome.

N/A

Hit

A request received by the server

N/A

N/A

Impressions

Number of times a piece of content was delivered to a user's browser.

N/A