Versions Compared

Old Version 5

changes.mady.by.user Paul Berkowitz

Saved on

compared with

New Version 6

changes.mady.by.user Paul Berkowitz

Saved on

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

The Search Optimization report template contains 11 widgets ready to give you an informative picture of how users search on your site. 

You can use this report to better understand your user behavior and make improvements based upon intelligent data. With the word cloud, you can track the topics your users are searching for, what they need help with, and what interests them. Search reports are also essential for determining what content your users are having trouble finding. For example, if you notice that the keyword "benefits" was searched for often, but only 9% of users click on a search result for that term, then you can infer that your users are not finding any clickable content relating to benefits. If you have existing content on benefits you may need to optimize that content, or improve the search scheme to assist your users in connecting to it. If you don't have a lot of helpful content regarding benefits, this is a key indicator to start creating content to help your users get the information they need.


Usability | Search Optimization

...