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  1. Report Center - Create scheduled reports using diverse web analytics metrics. These reports can be exported and shared with colleagues and associates.
  2. Analysis Center - Create detailed real-time and ad-hoc web analytics reports.
  3. Optimization - Create A/B and multi-variate tests to improve performance across different user groups.
  4. Acquisition - Improve the content and structure of your website by identifying SEO violations like broken links and performance issues.
  5. Visitor Engagement - Create, design and implement surveys and message bars through your website, and create real-time website personalization rules to display content designed to appeal to specific visitor segments.
  6. Settings - Create report templates, goals and visitor segments. 
  7. Administration - Manage diagnostics and configuration.

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