Page History
Below is a list of all standards defined in the WAA metrics definitions document and CardioLog's compliance with each definition.
Compliant | Term | WAA Definition | CardioLog Definition |
Yes | Page | A page is an analyst definable unit of content. | |
Yes | Page View | The number of times a page was viewed. | |
Yes | Visits (Sessions) | A visit is an interaction, by an individual, with a web site consisting of one or more requests for a page. If an individual has not taken another action (typically additional page views) on the site within a specified time period, the visit will terminate by timing out. | By default, a visit will terminate after 30 minutes of inactivity by the visitor. The length of inactivity can be modified by customizing the CardioLog tracking code. |
Yes | Unique Visitors | The number of inferred individual people (filtered for spiders and robots), within a designated reporting timeframe, with activity consisting of one or more visits to a site. Each individual is counted only once in the unique visitor measure for the reporting period. | |
Yes | Event | Any logged or recorded action that has a specific date and time assigned to it by either the browser or server. | |
No | Entry Page | The first page of a visit. | This metric is named "Landing Page". |
No | Landing Page | A page intended to identify the beginning of the user experience resulting from a defined marketing effort. A landing page is not necessarily an entry page although it could be | Defined as the first page of a visit. |
Yes | Exit Page | The last page on a site accessed during a visit, signifying the end of a visit/session. | |
Yes | Visit Duration | The length of time in a session. Calculation is typically the timestamp of the last activity in the session minus the timestamp of the first activity of the session. | |
Yes | Referrer | Referrer is a generic term that describes the source of traffic to a page or visit. | |
Yes | Page Referrer | Page referrer describes the source of traffic to a page. | This metric is named "Traffic Sources" |
Yes | Visitor Referrer | The first page referrer in a visitor's first session. | This metric is called "Referring Pages" |
Yes | Click-through | Number of times a link was clicked by a visitor. | This metric is named "Clicks" |
Yes | Click-through Rate/Ratio | The number of click-throughs for a specific link divided by the number of times that link was viewed. | This metric is named "Clicks %" |
No | New Visitor | The number of Unique Visitors with activity including a first-ever Visit to a site during a reporting period. Note that "first-ever" is with respect to when data began being properly collected on your site by your current tool. |
Defined as a new unique visitor during the reporting period. |
Yes | Return Visitor | The number of Unique Visitors with activity consisting of a Visit to a site during a reporting period and where the Unique Visitor also Visited the site prior to the reporting period. | |
N/A | Repeat Visitor | The number of Unique Visitors with activity consisting of two or more Visits to a site during a reporting period. |
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Yes | Visits per Visitor | The number of visits in a reporting period divided by the number of unique visitors for the same reporting period. | |
N/A | Recency | Time since a unique visitor performed a specific action of interest to the analyst. | N/A |
N/A | Frequency | The number of times an action was performed by a unique visitor over a period of time. | N/A |
No | Page Exit Ratio | Number of exits from a page divided by total number of page views of that page. | This metric is named "Exit Rate" |
Yes | Single Page Visits (Bounces) | A visit that consists of one page view. |
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Yes | Bounce Rate | Single page view visits divided by entry pages. |
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Yes | Page Views per Visit | The number of page views in a reporting period divided by number of visits in the same reporting period. | |
Yes | Conversion | The number of times a desired outcome was accomplished. |
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Yes | Conversion Rate | The ratio of conversions over a relevant denominator. | Yes |
N/A | Hit | A request received by the server | N/A |
N/A | Impressions | Number of times a piece of content was delivered to a user's browser. | N/A |