Page History
...
- Content Item - Provides a direct link to the listed page and the name of the page page.
- Visitors Growth % - The growth (or decline) in the rate of active users who viewed the page in the current period compared to the comparison period. The formula is calculated as:
- Visitors Growth -Visitors - The total number of users who viewed the page during the selected time range The growth (or decline) in the number of active users who viewed the page in the current period compared to the comparison period. The formula is calculated as:
- Visitors - The number of active users who viewed the page in the selected date range (current period).
Trending Search Phrases
This table displays the search phrases with the highest growth in users searching for them during the selected date range compared to the comparison period. "Infinity growth" indicates the search phrase had zero users searching for it in the comparison period and gained users in the current period. "0% growth" means the number of users remained the same in both periods. "Negative growth" indicates a decrease in users searching for the term in the current period compared to the comparison period.
The table includes the following columns:
- Search Term - The search phrase that users searched for.
- Visitors Growth % - The growth (or decline) in the rate of active users who searched for the listed phrase in the current period compared to the comparison period. The formula is calculated as:
- Visitors Growth - The growth (or decline) in the number of active users who searched for the listed phrase in the current period compared to the comparison period. The formula is calculated as:
- Visitors -Visitors - The number of active users who searched for the listed phrase in the selected date range (current period).
Successful Campaigns
This table displays the search phrases with the highest growth in users searching for them during campaigns that brought the most traffic to your selected sites and had the largest growth in visitors in the selected date range compared to the comparison period. You can track your campaigns using UTM parameters (click here to learn more). "Infinity growth" indicates that the search phrase campaign had zero users searching for it in the comparison period and gained users in the current period. "0% growth" means the number of users remained the same in both periods. "Negative growth" indicates a decrease in users searching for the term in the current period compared to the comparison period.
The table includes the following columns:
- Key - Campaign URL parameter value
- Visitors Growth % - The growth (or decline) in the rate of active users who visited the site as a result of the listed campaign in the current period compared to the comparison period. The formula is calculated as:
- Visitors Growth - The growth (or decline) in the number of active users who visited the site as a result of the listed campaign in the current period compared to the comparison period. The formula is calculated as:
- Visitors -Visitors - The number of active users who visited the site as a result of the listed campaign in the selected date range (current period).
Filters
Year, Quarter, Month
...