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This widget shows the average number of unique users visiting your site each month within the selected date range. The chart highlights trends in average monthly visitors over time.

Top Users

This is the chart displays the top active user rates and the growth in the number of visitors during the selected date range, compared to the comparison period, grouped by department or other user profile attributes. 

Bottom Users

This is the chart displays the bottom active user rates and the growth in the number of visitors during the selected date range, compared to the comparison period, grouped by department or other user profile attributes.

Top Increased

This is the chart displays the audiences with the highest growth in active user rates compared to the comparison period, grouped by department or other user profile attributes.

Growth Potential

This is the 

Top Trending

The content report highlights the top content items in the selected sites that captured the most interest from visitors in the bottom audiences. Targeting inactive users in these bottom audiences with this content can increase engagement. 

Visitor Engagement Growth (Days per Month)

This report displays the number of visitors to the selected sites, grouped by the number of days per month they visited those sites and the growth in the average number of days per month that visitors spent on the selected sites during the selected date range compared to the comparison period.

Visitor Engagement Growth (Hours per Month)

This report displays the number of visitors to the selected sites, grouped by the number of hours per month they spent on those sites and the growth in the average number of hours per month that visitors spent on the selected sites during the selected date range compared to the comparison period.

Top Trending

This table displays the content items with the highest growth in visitors during the selected date range compared to the comparison period. "Infinity growth" indicates that the content had zero visitors in the comparison period and gained visitors in the current period. "0% growth" means the number of visitors remained the same in both periods. "Negative growth" indicates a decrease in visitors in the current period compared to the comparison period. 

The table includes the following columns:

  • Tree URL Content Item - Provides a direct link to the listed page Page Title - The and the name of the relevant page Pageviews -
  • Visitors Growth % - 
  • Visitors Growth -
  • Visitors - The total number of pageviews for users who viewed the listed page during the selected time range
  • Last Pageview - The last known time a user viewed the page
  • Average Duration (Minutes) - The average amount of time in minutes that users viewed the listed page at once
  • Number of Users - The total number of users who viewed the page during the selected time range

Trending Search Phrases

 

Successful Campaigns

Trending Search Phrases

This table displays the search phrases with the highest growth in users searching for them during the selected date range compared to the comparison period. "Infinity growth" indicates the search phrase had zero users searching for it in the comparison period and gained users in the current period. "0% growth" means the number of users remained the same in both periods. "Negative growth" indicates a decrease in users searching for the term in the current period compared to the comparison period.

 

The table includes the following columns:

 

  • Search Term - 
  • Visitors Growth % - 
  • Visitors Growth - 
  • Visitors - 

Successful Campaigns

This table displays the search phrases with the highest growth in users searching for them during the selected date range compared to the comparison period. "Infinity growth" indicates the search phrase had zero users searching for it in the comparison period and gained users in the current period. "0% growth" means the number of users remained the same in both periods. "Negative growth" indicates a decrease in users searching for the term in the current period compared to the comparison period.

 

The table includes the following columns:

 

  • Key - Campaign URL parameter value
  • Visitors Growth % - 
  • Visitors Growth - 
  • Visitors - 

Filters

Year, Quarter, Month

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Select the audience (i.e. department or other user profile attribute) for which you would like to review information.  

Content Item

Select the content type for which you would like to review information in the Top Trending visual.

Campaign URL Parameter

Select the campaign parameter for which you would like to review information in the Successful Campaigns visual.

Themes

Switch the Light Mode toggle off at the top right-hand side to view the dark theme of the report. 

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