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 Data is visualized in the following formats to help with easier interpretation and analysis:

  • Click Map
  • Heat Map
  • Scroll Map

Click Map

The click map shows Click maps show what content on a page users mostly clicked on.
Understand Use the click map to understand where your visitors are clicking within a particular page as well as the flow of clicks within the page which helps content owners you track on-page user engagement, such as clicks on buttons, links, and images etc. which in turn helps you optimize your pages.

Select Clicks on xx menu and Object on the yy menu to see the click popularity on any webpage element of your choice. Hover over any webpage element with your mouse cursor to see quantitative data about the number of clicks and user click percentage on the selected webpage element.

Points Map

Heat Map

The heat map aggregates all mouse activity to show which content was consumed the most.
Knowing what content is being consumed the most and what content is being ignored helps to truly understand the highest relevancy of content and what content can be moved, deleted or archived.

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