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  1. Type or paste the URL you wish to shorten in the text box and click Shorten. The URL will automatically be inserted added to the list below.
  2. Click Copy to clipboard to copy the shortened link to your clipboard.

You can add personalized content for this link by clicking Personalize Content. A popup window will appear, click Continue to create a separated segment for that link.
The next page that will appear is the Add Personalized Content (See how to create personalized contentto Create Personalized Content in Behavioral Targeting).  The personalized content you have added can be configured in the Optimization panel > Behavioral Targeting.

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